One of the leading Honda Dealers New Hampshire has to offer, Berlin City Honda, would like to introduce you to the redesigned 2012 Honda Civic, now available for your driving pleasure. 



The Honda Civic team led by Mitsuru Kariya, the 'Large Project Leader' (LPL), were given the task to create and develop the new Civic. With the current Civic being known for its unique exterior styling and interior practicality within the C segment in Europe, Mitsuru Kariya and his team were keen to further understand the needs and desires of the European customers. The current Honda Civic became the benchmark focus for their research to create a car that was even better.

"...when evaluating the requirements of our customers, we recognized that the European customer desires are demanding and unique in many aspects. We have focused our development on fulfilling these expectations and through this process we have taken our development standards even further to a new level." (Mitsuru Kariya, LPL)

The development period for the 2012 Honda Civic spanned over four years. Nearly all of components are new to the Civic or have been further developed with areas of focus on the suspension set-up to improve the ride and handling, the interior materials to improve the overall interior quality, the new design styling and aerodynamics for a refreshed image and improved efficiency, and the engines for improved performance and reduced CO2 emissions.

Overall the new Honda Civic builds on the core strengths of its predecessor and takes them to an appreciably higher level. It also is one of the sector's best in performance against low CO2 emissions.

"The car had to be safe and easy to handle, affordable and so on ... premium in terms of having a good balance of affordable performance." (Mitsuru Kariya, LPL)

The 2012 Honda Civic development team turned to drivers, dealers and the media to evaluate the existing Civic and define the essential 'must keep' features and qualities, as well as the priorities for the new model. Drivers appreciated the distinct styling and form of the car, with its futuristic looks and practicality. However their feedback suggested that the car's rear design could be more sophisticated and that rear view could be improved. Inside the Civic the modern and user-friendly cockpit design was appreciated, as were the spacious cabin and versatile 'magic seats', but users demanded an improvement in the quality of the materials used. Drivers were impressed with the driving experience, but noted that suspension noise could be reduced and ride comfort increased.

Research revealed that the typical New Hampshire Honda driver is attracted to unique, fresh design with sporty performance and advanced technologies. The environment was defined as a high priority, with customers demanding high fuel economy and low emissions.

So stop by Berlin City Honda Today, your New Hampshire Honda Dealer, and take one of these beautiful, redesigned Civics for a fun test drive, we know you will fall in love!